Fuse Insurance
When a local insurance company reached out, looking for help to reinvent their online quoting and acquisition tool, I was all ears. We sat down with them for some initial sketch sessions to start fleshing out how the it could work. After the initial round of interaction design we realized that we were "sticking too close to the script" and just reskinning their existing flow. With a more aggressive approach to redesign, we were able to reduce the complexity and increase the flexibility of the quote flow. After six validation usability tests, we knew we were on the right track. We also provided a responsive design refresh of the marketing site and a new set of digital style guidelines.
Workshops Prototyping User Flows Validation Testing
B2B Insurance Acquisition/Conversion
Keto Clock Mobile App
Working with a Calgary-based business, we were asked to help take their mobile app concept from ideation to interface. We did some quick interviews to better understand user's challenges and then helped rationalize and simplify their approach to solving this problem.
User Interviews User Flows Prototyping iOS App
B2C Behaviour Design