Work Samples

Our role on these projects was to create an easy to use and simple to understand interface based on their needs.

Fuse Insurance

When a local insurance company reached out, looking for help to reinvent their online quoting and acquisition tool, I was all ears. We sat down with them for some initial sketch sessions to start fleshing out how the it could work. After the initial round of interaction design we realized that we were "sticking too close to the script" and just reskinning their existing flow. With a more aggressive approach to redesign, we were able to reduce the complexity and increase the flexibility of the quote flow. After six validation usability tests, we knew we were on the right track. We also provided a responsive design refresh of the marketing site and a new set of digital style guidelines.

Workshops Prototyping User Flows Validation Testing

B2B Insurance Acquisition/Conversion

Keto Clock Mobile App

Working with a Calgary-based business, we were asked to help take their mobile app concept from ideation to interface. We did some quick interviews to better understand user's challenges and then helped rationalize and simplify their approach to solving this problem.

User Interviews User Flows Prototyping iOS App

B2C Behaviour Design

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